The Bachelor of Science in Marketing (BSB) at De Paul University is your pathway to understanding and shaping consumer behaviour in today's dynamic marketplace. This undergraduate degree is designed for ambitious individuals eager to master the principles of marketing strategy, from foundational concepts to advanced digital tactics. You will explore the intricacies of market research, consumer psychology, and strategic advertising, developing a keen ability to identify opportunities and craft compelling campaigns. This programme equips you with the essential knowledge and analytical skills to navigate the challenges and drive success in the ever-evolving world of marketing.
This online, full-time Bachelor of Science in Marketing is studied over four years, offering a flexible yet comprehensive learning experience. You will delve into core subjects like principles of marketing, consumer behaviour, and marketing research, alongside specialised areas such as social media marketing, search engine marketing, and content marketing. Through practical application, including hands-on components in courses like Search Engine Marketing & Analytics and potential internships, you will develop a robust portfolio. You will graduate prepared for diverse marketing roles, with the confidence and expertise to excel in digital marketing, brand management, market analysis, and beyond.