Avila University United States

Marketing, B.S.B.A

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon January 2027

Course Overview

The Bachelor of Science in Business Administration in Marketing at Avila University equips you for success in the dynamic and ever-evolving field of marketing. This undergraduate degree is ideal for students eager to explore opportunities in advertising, public relations, market research, sales, and brand management. You will gain a robust understanding of marketing principles and develop the strategic thinking necessary to navigate complex business environments. Avila University's programme provides a solid academic foundation, preparing you for a wide array of professional roles and further academic pursuits.

This full-time, on-campus programme is designed to be completed over four years, immersing you in core business disciplines and specialised marketing subjects. You will engage with essential topics such as marketing research, consumer behaviour, and promotion strategy, with opportunities to delve into digital marketing and international marketing. Throughout your studies, you will develop practical skills through coursework and potentially high-quality internships, positioning you for immediate impact in the professional world. You will graduate ready to pursue exciting career paths in marketing and related fields, with the confidence and expertise to excel.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Bachelor of Science in Business Administration program with a Marketing major provides a comprehensive foundation in business principles and specialized marketing knowledge. Students will complete core business requirements, including accounting, economics, finance, management, and legal aspects, alongside essential business communication and policy courses. The marketing major delves into advanced topics such as marketing research, consumer behavior, promotion strategy, international and services marketing, and digital marketing, culminating in marketing policy and strategic management.

1 BUSINESS COMPOSITION REQUIREMENT (unless completed as part of Core)

2 BUSINESS CORE REQUIREMENTS

Principles of Accounting I
Principles of Accounting II
Legal Aspects of Business I
Business Communications
Business Policy
Principles of Microeconomics
Principles of Macroeconomics
Statistical Analysis
Quantitative Analysis
Finance
Management
Organizational Behavior & Development
Strategic Management
Marketing

3 MARKETING MAJOR REQUIREMENTS

Marketing Policy Compulsory
Marketing Research
Statistical Analysis II: Regression
Consumer Behavior
Promotion Strategy
Personal Selling
International Marketing
Services Marketing
Digital Marketing

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 40,540.00
Second Year Fee Tuition fee
USD 40,540.00
Third Year Fee Tuition fee
USD 40,540.00
Fourth Year Fee Tuition fee
USD 40,540.00
Total Program Cost Estimated total tuition
USD 162,160.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 640.00 - USD 2,229.00
Food & Groceries USD 3,000.00 - USD 4,560.00
Transport USD 600.00 - USD 1,200.00
Utilities & Bills USD 960.00 - USD 1,800.00
Estimated Total USD 4,560.00 - USD 7,560.00

Living cost estimates are based on Avilla Campus.

Outcomes & Employability

What happens after you graduate

96%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Automation & RoboticsCommercial & Industrial ConstructionData Science & AnalyticsHealthcare Administration & ManagementMental Health & CounselingNetworking & Internet ServicesRegulatory & Government AffairsResidential ConstructionSoftware Development & EngineeringSupply Chain & Procurement

Top Employers Hiring for this course

Caterpillar

Health Care Service Corporation

Honeywell

Microsoft

Oracle

Why Study Marketing, B.S.B.A at Avila University

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Life at Avila University in United States

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Marketing, B.S.B.A at Avila University

Can I work while studying?

International students can work up to 20 hours per week on campus during term time and full-time during breaks. Off-campus work may be available after the first year with university approval.

What English language score do I need for this course?

For the English language requirements, students must achieve a Duolingo overall score of 90 or IELTS overall score of 5.0. Specific scores are also required in comprehension, conversation, and other skills.

What jobs can I get after studying this course?

Potential job titles include Marketing Manager, Brand Strategist, Sales Consultant, Advertising Specialist, and Marketing Research Analyst.

What will I actually study in this course?

The Marketing major at Avila University offers a robust foundation in advertising/public relations and marketing research. This flexible degree prepares students for various exciting career paths and opportunities.

When can I start — what are the intake months?

Avila University's Marketing program has two intake months: January and August. Students can apply during either of these periods to begin their studies.
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