The Marketing BSc (Hons) with placement at Aston University is designed for ambitious students eager to understand and shape consumer behaviour, brand perception, and market dynamics. In today's competitive business environment, effective marketing is crucial for organisational success, requiring strategic thinking in areas like digital analytics and content marketing. This undergraduate degree equips you with the foundational knowledge and practical skills to navigate complex market challenges, develop innovative campaigns, and drive growth. You will explore core marketing principles, consumer psychology, and the essential tools that define modern marketing practice, all within a globally recognised AACSB accredited program.
You will study this full-time, on-campus programme over four years, including an integrated placement year designed to provide invaluable real-world experience. Throughout your degree, you will engage with modules covering market research, digital and social media marketing, and strategic brand management, with opportunities to specialise in areas like influencer marketing or sports marketing. The placement year allows you to apply your learning within a company, solving business problems and developing professional competencies. You will graduate with a comprehensive understanding of marketing strategy and the ability to analyse digital innovations, preparing you for diverse career paths in marketing and related business fields.