The Marketing by Research Masters Degree at the University of Galway is designed for ambitious graduates seeking to delve deeply into specialized marketing subjects through rigorous academic inquiry. If you have an honours Bachelor of Commerce or an equivalent business degree and a proven aptitude for advanced study, this programme will equip you with the essential skills and knowledge to excel in the contemporary marketing landscape. You will engage with critical marketing concepts and methodologies, preparing you for impactful contributions in a dynamic professional environment.
This postgraduate degree is studied full-time on campus over two years. Your learning journey will be guided by a dedicated research supervisor, and you will successfully complete a Research Methods module alongside other assignments tailored to your specific area of study. The culmination of your work will be a substantial thesis, to be submitted within nine semesters of your initial registration. You will graduate with advanced research capabilities and a specialized understanding of marketing, opening pathways to careers in marketing analysis, strategic planning, and academic research.