The marketing communications field integrates advertising, public relations, promotion, sales and digital, social media and direct marketing into one integrated professional field. As a marketing communications major at UW-River Falls, you’ll develop and refine your oral, written, visual and digital communication skills to prepare you for a career in a diverse, exciting and in-demand field.
Detailed information for serious evaluators
This program focuses on the strategic development and execution of marketing communications. Students will explore various communication channels and techniques to effectively reach target audiences and achieve marketing objectives. The curriculum emphasizes understanding consumer behavior, brand management, and the integration of different promotional tools to build strong brand identities and drive business success.
A clear picture of what this course will cost you
Currency note: Program costs shown in USD based on the available tuition breakdown.
Living cost estimates are based on River Falls Campus.
What happens after you graduate
3M
U.S. Bank
Wells Fargo
What makes this program stand out
Next intake is in January 2027
What daily life looks like for international students
Primary language everywhere
10-20°C average, pack layers
Exeter is one of UK's safest cities
Common questions about Marketing Communications, BA at University of Wisconsin-River Falls