Advance your career prospects with the Marketing Communications MA/MSc at the University of Westminster, a postgraduate degree designed for ambitious professionals seeking to master integrated marketing communications strategy. You will gain a deep understanding of industry best practices, balanced with essential academic theory, covering crucial disciplines such as branding, advertising, public relations, and digital marketing communications. This programme is ideal if you aim to develop sophisticated messaging and media channel strategies, underpinned by in-depth consumer insights derived from rigorous research and exploration.
You will study this programme full-time on campus over one year, engaging with a curriculum that explores consumer psychology, research methodologies, and the full spectrum of marketing communications platforms, including cutting-edge digital tools like Google Analytics. Throughout your studies, you will undertake a year-long Integrated Marketing Communications project, developing a practical strategy for a real company. You will graduate with the advanced knowledge and practical skills to excel in diverse marketing communications roles, with the option to specialise in creative development (MA) or data analytics (MSc).