The MSc in Marketing, Consumption and Society at the University of Limerick offers a distinctive postgraduate pathway for those seeking to understand the complex interplay between marketing strategies and societal trends. This programme is ideal if you are passionate about critically examining consumer behaviour, the cultural impact of marketing, and the ethical responsibilities of businesses in today's interconnected world. You will explore key theoretical tenets of marketing, delve into consumer culture, and gain a comprehensive understanding of how marketing functions as both a business philosophy and a societal force.
This full-time, one-year Master's degree is delivered on campus, comprising two intensive semesters followed by a substantial research paper completed over the summer. Your learning journey will involve modules such as Marketing Theory, Consumption & Consumer Culture, Strategic Marketing Decision Making, and Ethnography for Consumer Research, providing a robust blend of academic rigour and practical application. You will develop essential research skills, critical analysis, and strategic thinking, preparing you to graduate with the expertise needed for diverse roles in marketing, market research, and brand management.