The Marketing (Diploma) at Douglas College is designed for aspiring professionals eager to understand and influence consumer behaviour in today's dynamic marketplace. You will explore core marketing principles, from foundational economics and accounting to specialized areas like promotional strategy and marketing research. This programme equips you with the essential business acumen and targeted marketing knowledge required to excel in roles focused on customer relations, sales, advertising, and strategic management. It provides a robust pathway for those seeking a comprehensive introduction to the field of marketing.
This full-time, on-campus diploma is studied over two years, integrating theoretical learning with practical application. You will engage with case studies, business mathematics, and communication skills, culminating in advanced coursework such as marketing strategy and research. A distinctive feature is the opportunity to gain hands-on experience through a Marketing Practicum or an Experiential Learning and Internship, allowing you to apply your learning in a professional setting. You will graduate prepared for entry-level marketing positions or to seamlessly transfer into a Bachelor of Business Administration in Marketing.