The Marketing (Including placement year) BA (Hons) at the University of Chester equips you to thrive in the dynamic field of modern marketing. You will explore core principles of marketing and digital marketing, delving into complex themes such as consumer behaviour, international marketing, and the customer journey. This undergraduate degree is designed for students eager to understand how businesses connect with their audiences, develop strategic campaigns, and navigate the evolving digital landscape. You will gain a comprehensive understanding of branding, digital communications, and strategic marketing, preparing you for a successful career in this essential business discipline.
This full-time, on-campus degree is studied over four years, including an invaluable placement year, allowing you to apply your learning in a professional setting. Your day-to-day experience will involve engaging with core modules that build foundational knowledge, progressing to more complex learning that covers practical and digital perspectives. In your final year, you will tackle larger-scale projects, developing key marketing specialisms. You will graduate with a robust understanding of marketing strategy, practical experience gained from your placement, and the confidence to pursue roles in marketing management, digital marketing, brand management, and beyond.