The Bachelor of Marketing, Innovation and Technology (MInT) at Dublin City University is designed for ambitious students ready to lead in a business landscape constantly reshaped by technological advancements. You will explore how to leverage modern technology, data analytics, and market intelligence to drive growth and create impactful marketing strategies. This undergraduate degree provides a robust foundation in core marketing principles while immersing you in the dynamic interplay between innovation and emerging digital tools, preparing you for impactful careers in a competitive global market.
This full-time, four-year on-campus programme immerses you in subjects from critical thinking and business analytics to digital marketing and technology foresight. You will gain practical experience through modules like Market Feasibility, Web Design, and Project Management, with opportunities for an INTRA work placement or study abroad in your third year. You will graduate with a comprehensive understanding of marketing, innovation, and technology, equipped to excel in roles such as digital marketing manager, brand strategist, or innovation consultant.