The Marketing Major, Bachelor of Business Administration at Thompson Rivers University is designed for ambitious students eager to become the creative force behind successful businesses. In today's dynamic marketplace, understanding consumer behaviour, conducting insightful marketing research, and developing effective marketing strategy are paramount. This program equips you with the foundational knowledge and practical skills to identify opportunities, devise innovative product and service ideas, and execute detailed plans for their implementation. You will explore the core principles of the marketing mix – product, price, promotion, and place – preparing you for impactful roles in a variety of organisations.
This full-time, on-campus Bachelor of Business Administration, studied over four years, offers a comprehensive curriculum including core courses in Consumer Behaviour, Marketing Research, and Marketing Strategy. You will have the flexibility to choose from a range of electives such as Social Media Marketing, Brand Management, or E-Commerce, tailoring your studies to your specific interests. Through case studies and practical application, you will develop your ability to analyse markets and craft compelling campaigns. Graduates are prepared for diverse careers in advertising, consumer product companies, retail, media, and non-profits, or to launch their own entrepreneurial ventures.