Marketing Management – Digital Media with Co-op

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 3 Semesters
Mode On Campus
Level Postgraduate
Degree Postgraduate Certificate
Closing soon January 2027

Course Overview

The Marketing Management – Digital Media with Co-op Postgraduate Certificate at George Brown College is designed for ambitious individuals ready to master the dynamic landscape of digital marketing. You will explore essential strategies in search marketing, database marketing, content marketing, and paid media, alongside integrated marketing communications. This program is ideal for those seeking to build in-demand digital marketing skills and gain practical experience to launch a successful career in this evolving field. You will develop a comprehensive understanding of modern marketing principles and their application in the digital realm.

Studied full-time on campus over three semesters, your learning experience will be immersive and practical. You will engage with core subjects, culminating in a strategic marketing project and a dedicated work experience semester. This hands-on co-op term provides invaluable industry exposure, allowing you to apply your knowledge in a professional setting. You will graduate with a robust portfolio of skills and practical experience, prepared to pursue diverse career paths in digital marketing management and strategy.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This course explores the dynamic landscape of digital media marketing, covering essential strategies and applications. Students will delve into search, database, content, and paid media marketing, alongside fundamentals of marketing and integrated marketing communications. The curriculum also encompasses social media, owned media, and omni-channel approaches, preparing students for real-world application through analytics and a strategic project. A dedicated work experience term provides practical industry exposure.

1 SEMESTER 1

Search marketing
Database marketing strategies
Applied business communication
Fundamentals of marketing and IMC
Content marketing
Paid media marketing
Work experience prep course

2 SEMESTER 2

Social media marketing
Strategic marketing project
Owned media marketing
Analytics for digital marketing
Introduction to OMNI channel marketing
Digital media marketing seminar series

3 WORK EXPERIENCE TERM

Work experience

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 7,141.00
Second Year Fee Tuition fee
USD 7,141.00
Total Program Cost Estimated total tuition
USD 14,282.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 838.00 - USD 1,486.00
Food & Groceries USD 2,601.00 - USD 4,334.00
Transport USD 1,110.00 - USD 1,387.00
Utilities & Bills USD 1,301.00 - USD 1,734.00
Estimated Total USD 5,012.00 - USD 7,455.00

Living cost estimates are based on St James Campus.

Outcomes & Employability

What happens after you graduate

83%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Consumer Finance & Credit ServicesCreative & ContentData Science & AnalyticsEconomic Research & PolicyMaritime & ShippingNetworking & Internet ServicesPerformance & Growth MarketingPrivate Equity & Venture CapitalProduct Management & UXWealth Management & Financial Advisory

Top Employers Hiring for this course

Amazon

CIBC

City of Toronto

George Brown Polytechnic

Metrolinx

RBC

Scotiabank

TD Bank

Why Study Marketing Management – Digital Media with Co-op at George Brown College

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Life at George Brown College in Canada

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Marketing Management – Digital Media with Co-op at George Brown College

Can I work while studying?

Yes, students can typically work while studying, up to 24 hours per week during study periods and up to 40 hours per week outside study periods.

Is this qualification recognised internationally?

Please confirm accreditation details directly with the institution.

What English language score do I need for this course?

To apply, you'll need to meet specific English language requirements, such as a Duolingo overall score of 120 or IELTS overall score of 6.5. Ensure you have the necessary scores in speaking, reading, and writing as well.

What jobs can I get after studying this course?

Graduates can pursue various roles such as Digital Marketing Manager, Social Media Strategist, Content Marketing Specialist, SEO Expert, and Marketing Analyst.

What will I actually study in this course?

The Marketing Management – Digital Media program covers essential topics such as search marketing and content marketing, equipping students with key digital marketing skills. This immersive program lasts 12 months and includes a practical work experience component.

When can I start — what are the intake months?

The program accepts new students three times a year: in January, May, and September, allowing flexible entry into the course.
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