The Marketing Management (M.A.) at CBS International Business School is designed for ambitious professionals ready to navigate the complexities of modern global marketing. In an era of fragmented communication channels and constant digital evolution, you will develop the strategic acumen to analyse markets, understand customer behaviour, and craft compelling brand narratives. This postgraduate degree equips you to address challenges in international marketing, building sophisticated skills in customer relationship management, service and brand management, and modern marketing strategies. You will gain a broad business foundation, preparing you to lead marketing initiatives with confidence and foresight.
You will study this full-time Master's degree on campus over two years, immersing yourself in a curriculum that balances theoretical knowledge with practical application. Through interdisciplinary competencies, including language and communication skills, and hands-on experiences like the Experience Lab: Search Engine Marketing and a Master Thesis, you will hone your abilities. The programme encourages strategic thinking through case studies, price management, and sales excellence, culminating in an internship or study abroad opportunity. You will graduate with the advanced marketing expertise and international perspective necessary for impactful careers in marketing leadership roles worldwide.