The Marketing Management MSc at De Montfort University is designed for ambitious individuals seeking to master contemporary marketing practices and strategic decision-making in a global context. You will explore the dynamic interplay of marketing objectives, strategy, and tactics, learning to apply best-practice skills to real commercial challenges. This postgraduate programme is ideal if you are new to marketing or wish to deepen your undergraduate knowledge, equipping you with management-level insights and the ability to navigate the modern, digital marketing landscape effectively.
This full-time, on-campus Master's degree is delivered over 16 months using a block learning timetable, allowing you to focus on one subject at a time. You will engage with authentic assessments based on live industry situations, potentially working on a Marketing Consultancy Project or undertaking a comprehensive Marketing Dissertation. Through modules in Contemporary Marketing Practice, Strategic Brand Management, and Digital Marketing Strategy, you will develop campaign strategies and deepen your understanding of consumer behaviour. You will graduate with practical experience and advanced knowledge, positioning you for leadership roles in marketing.