The Marketing Management MSc at the University of Chester equips you with advanced insights into contemporary marketing practices, essential for driving organisational success in domestic and international markets. You will explore core concepts in digital marketing planning, international marketing strategy, marketing communications, and brand management, developing the ability to create impactful marketing strategies and digital communication plans. This postgraduate degree is designed for aspiring managers seeking to deepen their understanding of marketing's strategic role and contemporary management techniques, ensuring the optimum use of resources for business effectiveness.
This full-time, on-campus Masters degree is studied over one year, immersing you in industry-relevant thinking through compulsory modules. You will engage with marketing research methods, strategic financial management, and innovative marketing leadership, culminating in a compulsory marketing project. If you opt for a placement or project year, your Research Dissertation module will be replaced, offering valuable real-world experience. You will graduate with a robust skillset in strategic marketing and digital planning, prepared for leadership roles in marketing management and related fields.