The Marketing Management MSc with project placement at the University of Chester is your gateway to mastering the strategic and innovative approaches essential for success in today's dynamic marketing landscape. This postgraduate degree is crafted for ambitious individuals eager to delve into areas such as digital marketing strategy, international marketing, and marketing research. You will explore cutting-edge marketing theories and practical applications, developing a sophisticated understanding of how to lead and innovate in marketing functions across diverse industries. This programme is designed to equip you with the advanced knowledge and analytical skills required to excel in senior marketing roles.
You will study this Masters degree full-time on campus over two years, with the option to undertake a valuable project or placement year. The curriculum includes compulsory modules in Marketing Research Methods, International Marketing Strategy, Digital Marketing Strategy & Planning, and Marketing Innovation, alongside Strategic Financial Management and Marketing Leadership. In your final year, you can choose to replace your Research Dissertation with a practical placement or project, gaining invaluable real-world experience and professional contacts. You will graduate with a comprehensive skill set, ready to pursue leadership positions in marketing management, brand strategy, or digital marketing consultancy.