The Marketing (Management) Top-up BA (Hons) at the University of Derby is designed for ambitious individuals seeking to elevate their careers by bridging practical marketing skills with essential management expertise. This program is ideal if you have existing HND or Diploma level qualifications and wish to gain an honours degree, preparing you for leadership roles in dynamic business environments. You will explore contemporary marketing strategies, digital communications, and consumer behaviour, developing a comprehensive understanding of how to drive business growth through effective marketing management.
This full-time, one-year, on-campus degree equips you with advanced marketing knowledge and leadership capabilities. You will engage with core modules such as Marketing Strategy and Developing Leadership, alongside optional units like Content, Copywriting and Creativity, allowing you to tailor your learning. Through hands-on projects and real-world case studies, you will develop practical skills in market sensing and services marketing. Upon graduation, you will be prepared to pursue diverse career paths in marketing management, brand strategy, and business development.