The Marketing Management with Placement, MA at the University of Greenwich is designed for ambitious students who want to master the complexities of modern brand strategy, digital storytelling, and international business decision-making. By choosing between specialist pathways in Strategic Marketing or Advertising and Marketing Communications, you will gain the academic rigour and practical expertise required to navigate today’s global marketing landscape. You will explore essential disciplines such as data analytics, ethical sustainability, and transformational leadership, ensuring you are prepared to address real-world business challenges. This postgraduate degree provides the critical insight needed to excel in consultancy or high-level in-house marketing roles.
Studied full-time on campus over two years, this programme integrates hands-on experience through the use of our Digital Marketing Suite and collaboration via our student-led agency, Gen C. You will tackle live briefs through consultancy projects and simulations, bridging the gap between theoretical frameworks and professional practice. A core feature of your experience is the opportunity to undertake a professional placement, allowing you to immerse yourself in industry environments and build vital connections. You will graduate with the advanced skills and portfolio necessary to pursue successful careers as a Brand Strategist, Communications Manager, or Marketing Manager.