The Marketing MSc at Queen's University Belfast is designed for ambitious individuals seeking to excel in today's dynamic consumer, industrial, and digital marketing arenas. You will delve into crucial areas such as marketing management, strategic marketing, digital marketing, and marketing analytics, gaining the conceptual, analytical, and practical skills essential for competing in the global marketplace. This postgraduate programme equips you with a comprehensive understanding of consumer behaviour and international marketing, preparing you to address contemporary business challenges with confidence and expertise.
This full-time, on-campus Masters degree is structured over one year, with taught modules across two semesters followed by a significant project in the third semester. You will explore core subjects including research methods and techniques, alongside options like contemporary issues in management or business governance and ethics. Your learning culminates in a substantial dissertation, an internship and work-based research project, or an academic research project, allowing you to apply your knowledge to real-world scenarios. You will graduate prepared for diverse marketing roles, equipped with advanced analytical and strategic capabilities.