The MSc Marketing at the University of Northumbria Newcastle is designed for ambitious individuals seeking to master the complexities of modern marketing strategy and practice. You will explore the fundamental principles of marketing alongside contemporary issues, investigating how to measure campaign effectiveness, navigate cross-cultural brand launches, and understand the drivers of consumer choice. This postgraduate degree equips you with advanced knowledge and key management capabilities, preparing you to tackle challenges in an evolving industry where consumer resistance and rising budgets demand sophisticated approaches. We welcome graduates from both business and non-business backgrounds.
Studied full-time on campus over one year, this Masters will develop your understanding of strategic marketing for sustainable competitive advantage, marketing research and analytics, and branding. You will have the opportunity to select optional modules in areas such as contemporary consumer behaviour or global marketplaces, and choose between an individual dissertation or a consultancy project for your final major assignment. This course is accredited by the Chartered Institute of Marketing (CIM), allowing you to work towards professional qualifications. You will graduate with a sophisticated understanding of marketing's central role in business strategy, ready for impactful careers in marketing management, brand management, and market research.