The Marketing MSc with Advanced Practice at the University of Northumbria Newcastle is your gateway to mastering strategic marketing and achieving Chartered Institute of Marketing (CIM) accreditation. In today's dynamic business environment, understanding consumer behaviour, brand development, and data analytics is paramount for driving sustainable competitive advantage. This postgraduate degree is ideal for ambitious individuals seeking to deepen their expertise in marketing research, analytics, and contemporary consumer insights, preparing you to lead impactful marketing initiatives and navigate evolving industry challenges. You will develop a sophisticated understanding of strategic marketing principles and their practical application.
You will study this programme full-time on campus over two years, engaging with core modules such as Research Methods and Analytics for Business Practice and Strategic Marketing for Sustainable Competitive Advantage. Your learning experience will be hands-on, featuring a Business Clinic PG group consultancy project and the opportunity to complete a Masters' management enquiry or dissertation. You will graduate with advanced knowledge and practical skills, positioning you for successful careers in marketing management, brand strategy, or market research, ready to make a significant contribution to any organisation.