The Marketing with Advertising and Public Relations - BA (Hons) at Birmingham City University is your pathway to becoming a strategic and creative professional in the dynamic fields of modern marketing. You will explore the intricate interplay between brands, consumers, and communication channels, developing a deep understanding of how to build and manage reputations in an increasingly digital world. This degree is designed for aspiring marketers who are eager to master principles of marketing, contemporary advertising, and public relations, preparing you to address the evolving challenges and opportunities within the global business environment.
This full-time, on-campus undergraduate degree is studied over three years, offering a comprehensive curriculum that balances theoretical knowledge with practical application. You will delve into core modules such as Brand Dynamics and Activation, Marketing Communications Planning, and Public Relations and Reputation Management, alongside opportunities to develop skills in Data, Insights and Analytics. Throughout your studies, you will have the chance to work on live projects, potentially undertake an optional professional placement year, and develop a robust portfolio. You will graduate with the essential skills and experience to launch a successful career in advertising, public relations, or broader marketing roles.