The BA (Hons) Marketing with Advertising and Public Relations at Birmingham City University is designed for ambitious individuals eager to shape brand narratives and influence consumer perceptions in today's dynamic marketplace. You will explore the foundational principles of marketing, delve into consumer behaviour, and develop a keen understanding of finance for managers, all within a curriculum that emphasizes practical application. This undergraduate degree provides you with the essential knowledge and strategic thinking required to navigate the complexities of brand dynamics, communications planning, and reputation management.
This full-time, on-campus degree, studied over three years, immerses you in a hands-on learning environment. You will develop your personal brand, master content marketing, and engage with creative concepts and design. The curriculum includes core modules such as Contemporary Advertising, Public Relations and Reputation Management, and Marketing Strategy and Leadership, with opportunities for a professional placement year to gain invaluable industry experience. You will graduate with a versatile skill set, prepared for diverse roles in marketing, advertising, and public relations, ready to make an immediate impact in the professional world.