The Marketing (With Foundation Year) Bachelors Degree With Integrated Foundation Year at the University of Hull is designed for aspiring marketers who want to build a comprehensive understanding of contemporary marketing principles and practices. You will explore foundational business concepts, research methodologies, and essential marketing theories, including digital marketing, social media, consumer behaviour, and branding. This programme is ideal if you need an additional year to prepare for degree-level study, offering a supportive environment to develop your academic skills and gain a solid grounding in the business ecosystem before progressing to specialist marketing modules.
Studied full-time on campus over four years, this course integrates theoretical knowledge with practical application through projects and case studies. You will engage with modules covering accounting, finance, business ecosystems, and operations, alongside core marketing subjects. In your later years, you will delve into advanced topics like integrated marketing communications, disruptive innovations, and strategic planning, with opportunities for a consultancy project or individual research. You will graduate with the skills and experience necessary for diverse marketing roles, potentially gaining exemptions from Chartered Institute of Marketing qualifications.