The Marketing with Year Abroad BA at the University of Leicester is designed for aspiring professionals eager to understand the complex interplay of consumer behaviour, digital technologies, and strategic brand management. You will explore how markets function economically and culturally, moving beyond basic marketing techniques to critically analyse the societal, political, and technological factors that shape modern consumption. This programme is ideal if you are keen to engage with the ethical and sustainable responsibilities of organisations and understand the profound influence of digital and social media on both consumers and content creators.
This full-time, on-campus undergraduate degree is studied over four years, including a dedicated year abroad to broaden your international perspective. Throughout your studies, you will develop expertise in areas such as strategic brand management, marketing intelligence, and digital communications, culminating in a final-year dissertation or business project. You will graduate with a comprehensive understanding of marketing principles, equipped with critical, analytical, and communication skills directly transferable to diverse career paths in marketing, brand management, and digital strategy.