The Marketing (With Year Abroad) BA (Hons) at the University of Northumbria Newcastle is your gateway to understanding and shaping consumer behaviour in a dynamic global marketplace. This degree is ideal for aspiring professionals eager to delve into the strategic intricacies of marketing, from foundational principles of financial and business analysis to the cutting-edge of digital and data-driven marketing. You will develop a comprehensive understanding of marketing planning, market research, and integrated communications, preparing you to address the challenges and opportunities within the modern marketing landscape. This course provides a robust academic framework for those passionate about influencing purchasing decisions and building successful brands.
You will study this programme full-time on campus over four years, including an invaluable year abroad, offering a rich blend of theoretical knowledge and practical application. Your learning journey will encompass core modules in marketing and business analysis, alongside optional specialisations in areas like brand management, B2B marketing, or digital and data-driven marketing, allowing you to tailor your expertise. The curriculum is designed to foster critical thinking and problem-solving skills, culminating in a significant final-year project, such as a dissertation or consultancy project. You will graduate with a versatile skill set, ready to pursue diverse career paths in marketing, advertising, brand management, and beyond.