The Marketing with Year in Industry BA at the University of Leicester equips you to navigate the complex and dynamic world of modern marketing, blending critical academic understanding with practical, real-world application. You will explore how markets function both culturally and economically, moving beyond simple techniques to understand the broader societal influences on consumption, including political, technological, and digital factors. This programme is ideal for aspiring marketing professionals who are eager to develop a deep, analytical perspective on consumer behaviour, digital media, and strategic brand management, preparing you to engage with ethical and sustainable business practices.
This full-time, four-year undergraduate degree, studied on campus, offers a comprehensive curriculum that includes core modules in strategic brand management, marketing intelligence, and international marketing, alongside opportunities to specialise. Your learning journey will be enhanced by a dedicated Year in Industry, providing invaluable professional experience. You will develop essential skills in marketing communications, digital media, and consumer analysis, culminating in a final-year dissertation or business project. Upon graduation, you will be well-prepared for diverse career paths in marketing management, digital strategy, and brand development across various sectors.