The Marketing (Hons) Bachelors Degree at the University of Portsmouth is designed for aspiring professionals eager to understand and shape consumer behaviour, brand perception, and market dynamics. You will delve into the strategic and creative facets of marketing, exploring how to build compelling brands, develop innovative product concepts, and leverage consumer insights to drive business growth. This programme is ideal for students who are curious about the psychology behind purchasing decisions and the power of effective communication in today's marketplace, providing a robust foundation in marketing principles and practice.
This full-time, on-campus programme is studied over three years, offering a dynamic learning experience that balances theoretical knowledge with practical application. You will engage with modules covering digital marketing and social media, marketing research, and communications, with opportunities to specialise through optional subjects like branding or international marketing. Throughout your studies, you will work on real-world briefs and develop essential skills in areas such as digital content creation and marketing strategy, preparing you for diverse career paths in marketing, advertising, public relations, and beyond.