The Mass Communication Bachelors Degree at INTI International College Penang is designed for aspiring professionals eager to shape public perception and drive engagement across diverse media landscapes. You will explore the dynamic fields of advertising, media communication, and public relations, gaining a foundational understanding of mass media's societal impact and its role in business and public affairs. This programme offers a comprehensive introduction to essential theories and practical skills, preparing you to become a proficient media practitioner ready to address the communication needs of various organisations.
Studied full-time on campus over four years, your learning journey will encompass core subjects like advertising copywriting, business communication, and essentials of public speaking, alongside a broad range of general education requirements. You will engage with topics such as mass media and society, writing to mass media, and intercultural communication, developing a nuanced perspective on communication strategies. Upon graduation, you will be well-prepared for diverse career pathways in advertising agencies, corporate communications departments, public relations firms, and media organisations.