Towson University United States

Mass Communication

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Next Intake TBA

Course Overview

The Mass Communication Bachelors Degree at Towson University Maryland equips you with practical skills and in-depth knowledge of media's societal impact. You will explore how diverse fields within mass communication are structured and function, adapting your understanding to the evolving digital landscape. This program is ideal for students interested in the theories, research, and legal frameworks underpinning media, preparing you for dynamic career paths in journalism, advertising, and strategic public relations. You will gain a comprehensive understanding of media's influence and develop the expertise to navigate its complexities.

This full-time, on-campus undergraduate program is studied over four years, offering a blend of core courses and specialized electives. You will delve into areas such as social media analytics, media criticism, and law and ethics, with the flexibility to choose a track in Journalism, Advertising, or Strategic Public Relations. Throughout your studies, you will engage in practical projects and potentially internships, culminating in a capstone experience. You will graduate prepared for roles in media production, campaign management, and public engagement, armed with the critical and creative skills demanded by the modern communication industries.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This course explores the dynamic field of mass communication, covering foundational concepts and practical applications. Students will delve into media writing, law and ethics, and various aspects of media audiences and analytics. The curriculum offers specialized tracks in Journalism, Advertising, and Strategic Public Relations, allowing for in-depth study and skill development within chosen areas. Through required courses and electives, students will gain a comprehensive understanding of media's role in society and develop professional competencies.

1 Required Courses

Introduction to Mass Communication
Introduction to Media Writing
Law and Ethics in Advertising and Public Relations, or Law and Ethics in Journalism

2 Select two of the following (6 units):

Social Media and Strategic Communication
Media Audiences and Analytics
Mass Media Graphics

3 Major Electives Select two of the following (6 units):

Understanding Disability Through Mass Media
Evolution of American Journalism and Mass Media
Media Criticism
Podcasting
Mass Media and Society
Media and Health Communication
Public Opinion and the Press
Special Topics in Mass Communication
Study Abroad in Mass Communication
Independent Study in Mass Communication

4 Non-MCOM courses (maximum one course may be counted toward the major):

Persuasion
Business & Professional Communication
Principles of Film and Media Production
Special Topics in Arts, Media, and Communication
Special Topics in Social Action

5 Track Requirements (21 units)

6 Journalism Track Track Required Courses:

Introduction to Digital Journalism
Digital Publishing
Editing for Media Writers, or News Reporting

7 Select one of the following (3 units):

Multimedia Reporting Capstone
Magazine Publishing
Broadcast Journalism II

8 Track Electives (9 units):

Feature Writing
Broadcast Journalism I
Photojournalism I
Sports Journalism
Literary Journalism
Internship in Journalism
Special Topics in Journalism

9 Advertising Track Track Required Courses:

Principles of Advertising
Advertising Media Planning
Advertising Copywriting
Mass Communication Research
Advertising Campaigns

10 Track Electives (6 units):

Principles of Strategic Public Relations
Advertising Account Planning
Public Relations Writing
Editing for Media Writers
Corporate Communication Management
Advertising Media Sales
International Advertising and Public Relations
Public Relations for Nonprofit Organizations
Strategic Public Relations Campaigns
Internship in Advertising and Public Relations
Special Topics in Advertising and Public Relations

11 Strategic Public Relations Track Track Required Courses:

Principles of Strategic Public Relations
Public Relations Writing
Mass Communication Research
Corporate Communication Management
Strategic Public Relations Campaigns

12 Track Electives (6 units):

Principles of Advertising
Advertising Media Planning
Advertising Copywriting
Advertising Account Planning
Editing for Media Writers
Advertising Media Sales
International Advertising and Public Relations
Advertising Campaigns
Public Relations for Nonprofit Organizations
Internship in Advertising and Public Relations
Special Topics in Advertising and Public Relations

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 31,582.00
Second Year Fee Tuition fee
USD 31,582.00
Third Year Fee Tuition fee
USD 31,582.00
Fourth Year Fee Tuition fee
USD 31,582.00
Total Program Cost Estimated total tuition
USD 126,328.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Food & Groceries USD 3,600.00 - USD 5,400.00
Transport USD 840.00 - USD 1,440.00
Utilities & Bills USD 1,200.00 - USD 2,040.00
Estimated Total USD 5,640.00 - USD 8,880.00

Living cost estimates are based on Baltimore Campus.

Outcomes & Employability

What happens after you graduate

90%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Advertising & Media SalesDigital Media & Online PublishingEvent Promotion & ManagementFilm & Television ProductionGaming & Interactive MediaMedia Research & AnalyticsMuseums & Cultural HeritageSocial Media & Content StrategyStreaming & Digital ContentTheme Parks & Leisure

Top Employers Hiring for this course

Warner Bros

Why Study Mass Communication at Towson University

What makes this program stand out

Top 20 in UK For Computer Science

Exeter's Computer Science department consistently ranks among the top 20 in the UK for both teaching quality and research output.

Fast Offers Quick turnaround

Exeter typically responds to applications within 2-3 weeks, giving you clarity on your options quickly.

Flexible Intakes September start

Primary intake in September with January start available for some pathways through the INTO foundation program.

Accredited Industry recognized

Accredited by BCS, The Chartered Institute for IT, meeting requirements for Chartered IT Professional (CITP) status.

Life at Towson University in United States

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Mass Communication at Towson University

Can I work while studying?

International students can work up to 20 hours a week during term time and full-time during breaks without needing a separate work permit for on-campus jobs.

What English language score do I need for this course?

To meet English test requirements, you must achieve specific scores: a Duolingo overall score of 105, TOEFL overall score of 70, IELTS overall score of 6.0, or PTE overall score of 49.

What jobs can I get after studying this course?

Graduates can pursue roles such as journalist, advertising specialist, public relations strategist, media analyst, and campaign manager.

What will I actually study in this course?

The Mass Communication Bachelors Degree at Towson University Maryland equips you with practical skills and in-depth knowledge of media's societal impact. You will explore how diverse fields within mass communication are structured and function, adapting your understanding to the evolving digital landscape. This program is ideal for students interested in the theories, research, and legal frameworks underpinning media, preparing you for dynamic career paths in journalism, advertising, and

When can I start — what are the intake months?

The Mass Communication program at Towson University starts in September. Make sure to apply before the deadline to secure your spot.
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