The Mass Communication and Business BA (Hons) at the University of Northumbria Newcastle is designed for ambitious individuals seeking to understand the intricate relationship between media influence and commercial strategy. This innovative top-up degree delves into how mass media shapes perceptions, consumer behaviour, and brand interaction, offering you a critical perspective on advertising, buyer behaviour, and organisational analysis. You will develop specialist knowledge in contemporary media, communication, and cultural studies, grounded in robust business theory. This course is ideal if you aim to tackle complex communication challenges within the business world and are looking to build on your existing educational foundation.
Studied full-time on campus over one year, this undergraduate degree provides an immersive learning experience. You will engage with core modules covering ethics in business, buyer behaviour, integrated marketing communications, advertising theories, digital media and society, and strategic management for sustainable leadership. The programme culminates in a deep dive into case studies and academic language skills, preparing you for advanced professional practice. You will graduate with the specialist knowledge, analytical skills, and confidence to excel in diverse roles within the media and business sectors, equipped to address contemporary communication issues effectively.