The Master in Digital Marketing, Transformation & Design Thinking at EU Business School Barcelona is designed for ambitious professionals ready to navigate and lead the digital evolution of business. In an era where customer engagement is paramount and technological shifts are constant, this postgraduate degree equips you with the strategic foresight and practical skills to excel. You will explore cutting-edge digital marketing strategies, harness the power of social media analytics, and understand the intricate relationship between user experience (UX) and market success. This program is ideal for those seeking to drive innovation and redefine business models in the digital age.
This full-time, on-campus Masters degree is structured over one year, immersing you in a dynamic learning environment. You will engage with core subjects including digital transformation technologies, design thinking for human-centred design (HCD), and strategic business development, complemented by practical business immersion weeks. Throughout the program, you will develop essential leadership qualities and explore entrepreneurial ventures. Your learning culminates in a final capstone project, allowing you to apply your comprehensive knowledge to a real-world challenge, preparing you for impactful roles in digital strategy and business innovation.