The Master of Arts in Communication: Integrated Marketing Communication Concentration at Suffolk University is designed for aspiring communication professionals seeking to master the strategic integration of advertising, public relations, and marketing. You will delve into crucial areas such as applied communication research, social media strategy, and public relations, preparing you to navigate the complex landscape of modern brand messaging and audience engagement. This program is ideal for individuals aiming to develop sophisticated campaigns and build impactful brand narratives within diverse organizational contexts.
This postgraduate program is studied full-time on campus over two years, offering a comprehensive curriculum that blends theoretical knowledge with practical application. You will engage with core concepts through case studies, client projects, and specialized electives in areas like crisis campaign management and digital marketing. A key feature includes the option for a graduate internship, providing invaluable real-world experience. You will graduate with a robust portfolio and the advanced skills necessary for successful careers in integrated marketing communication, advertising, public relations, and corporate marketing roles.