The Master of Arts in Communication: Public Relations & Advertising Concentration at Suffolk University is designed for ambitious professionals ready to lead in the dynamic fields of PR and advertising. You will explore the strategic creation and dissemination of messages across diverse platforms, focusing on developing impactful campaigns and managing brand reputation. This postgraduate degree equips you with advanced research methodologies, including applied communication research and marketing communication research, preparing you to analyse complex communication challenges and devise data-driven solutions in a competitive global landscape.
You will engage in a rigorous, full-time, on-campus learning experience over two years, delving into core requirements and specialised concentration courses. Your studies will cover essential areas such as issues in communication, content management, social media strategy, crisis campaign management, and public relations. Through practical application, including client-based assignments and potential internships, you will develop a robust portfolio and gain hands-on experience. You will graduate with the expertise to excel in roles such as public relations manager, advertising strategist, or communications director.