The Master of Business Administration: Location Analytics Concentration at the University of Redlands is designed for ambitious professionals seeking to master the strategic application of spatial data in business. In today's market, understanding the "where" behind business operations—from customer behaviour to supply chain logistics—is crucial for competitive advantage. This postgraduate degree equips you with advanced business acumen and specialised skills in location analytics, preparing you to leverage geographic information systems (GIS) and spatial analysis to drive innovation and growth across diverse industries. You will explore foundational concepts in location analytics and marketing, and delve into spatial analysis for global business contexts.
Studied full-time over 32 weeks on campus, this MBA concentration focuses on the strategic application of location analytics in business. You will learn how to leverage location data for effective decision-making and explore the principles of managing and leading spatial businesses in today's dynamic environment. Through modules such as "Location analytics and decision-making" and "Managing and leading the contemporary spatial business," you will gain practical experience. You will graduate with the strategic foresight and analytical capabilities to excel in roles demanding sophisticated spatial intelligence and drive business innovation.