The Master of Business Administration / Master of Marketing at The University of Newcastle is designed for ambitious professionals seeking to deepen their strategic business acumen and specialised marketing expertise. You will explore core business disciplines such as organisational behaviour, financial accounting, and strategic management, while also delving into the intricacies of digital marketing, brand development, and customer decision-making. This dual-qualification postgraduate program equips you with the analytical, strategic, and leadership skills essential for navigating complex corporate and public sector environments, preparing you for advanced roles in a competitive global marketplace.
This comprehensive program is studied full-time on campus over two years, offering a dynamic learning experience where you will engage with real-world case studies and contemporary marketing challenges. You will develop advanced skills in marketing research, integrated marketing communications, and global marketing strategy, culminating in a significant project or dissertation that allows you to apply your learning. Upon graduation, you will be prepared to pursue diverse career pathways, including marketing management, brand strategy, digital marketing leadership, and general business leadership roles.