The Master of Business Administration (MBA) Marketing at Dublin Business School empowers you to drive organisational growth through strategic marketing. In today's competitive landscape, understanding how to build and maintain customer relationships, increase purchase frequency, and align marketing efforts with overall business objectives is crucial for profitability and market share. This postgraduate specialism is designed for ambitious professionals seeking to critically evaluate marketing concepts and apply them to real-world business challenges, making a significant impact on brand growth and financial success. You will explore the central role of marketing strategy in contemporary organisations.
This full-time, on-campus MBA is studied over one year, providing an intensive and immersive learning experience. You will engage with core modules such as Strategic Marketing Analysis, Research Methods, and Integrated Marketing Communications, alongside electives like Marketing Innovations. The curriculum is designed to foster practical application, culminating in a substantial dissertation where you will conduct in-depth research. You will graduate with advanced analytical skills and strategic marketing expertise, prepared for leadership roles in marketing management, brand strategy, and business development within diverse industries.