The Master of Marketing at the University Of Western Australia is designed for ambitious professionals seeking to master the strategic and analytical skills essential for success in today's dynamic marketing landscape. You will delve into core areas such as buyer behaviour, integrated marketing communications, and global marketing strategy, developing a sophisticated understanding of how to build and sustain competitive advantage. This postgraduate degree equips you to tackle complex challenges in areas like data storytelling, social media marketing, and search engine marketing, preparing you to drive impactful marketing initiatives.
This full-time, on-campus Masters degree is studied over two years, offering a blend of foundational knowledge and practical application. You will engage with units covering marketing analysis, planning, and research, alongside optional specialisations in areas like big data in marketing or services marketing. A distinctive feature is the opportunity to undertake a Work Integrated Learning Internship Program, allowing you to apply your learning to real-world business problems. You will graduate with advanced analytical and strategic marketing skills, ready for diverse career paths in marketing management, brand strategy, and digital marketing.