The Master of Marketing and Innovation Management at Edith Cowan University is designed for ambitious professionals seeking to lead in today's dynamic business environments. This postgraduate degree equips you with the advanced skills to navigate complex market challenges, drive value creation, and foster innovation. You will delve into key areas such as marketing leadership, digital marketing, and new product development, preparing you to tackle strategic business cases in national and international contexts. If you aspire to excel in customer, product, or brand management, this Masters course provides the essential knowledge and strategic perspective.
You will study this programme full-time on campus over two years, engaging with a curriculum that balances theoretical understanding with practical application. The course structure includes nine core units and a 60-credit point specialisation, allowing you to tailor your studies. You will explore units like Design Thinking and Marketing Research, and potentially undertake projects in areas such as applied digital marketing or entrepreneurship. Graduates are prepared for diverse career paths, including roles in marketing management, innovation strategy, and business development, equipped to make a significant impact in their chosen fields.