The Master of Marketing Specializing in Business Information Systems at Swinburne University of Technology equips you to navigate the intersection of marketing strategy and data-driven decision-making. In today's business environment, understanding how to leverage data for consumer insights and digital marketing campaigns is crucial for success. This postgraduate degree is ideal for ambitious professionals seeking to enhance their expertise in market orientation, segmentation, and the strategic application of business information systems. You will develop a sophisticated understanding of marketing principles, grounded in practical application and contemporary research.
This Master of Marketing is studied full-time on campus over two years, offering a comprehensive curriculum that includes units in data empowered marketing, consumer behaviour, and global digital marketing, alongside specialisations in business information systems. You will engage with strategic project management, business analytics and visualisation, and contemporary issues in business analysis. Through hands-on projects and real-world case studies, you will develop advanced skills in marketing communications and strategy. Upon graduation, you will be prepared for diverse career paths, including roles in marketing management, brand strategy, and data analytics within various industries.