The Master of Marketing Specializing in Entrepreneurship at Swinburne University of Technology is your pathway to becoming a leader in innovation and business growth. In today's dynamic market, understanding consumer behaviour, digital marketing, and strategic planning is crucial for success. This postgraduate degree is designed for ambitious individuals eager to develop a deep understanding of market dynamics, drive creative communications, and build disruptive, sustainable ventures. You will explore opportunity discovery, data-empowered marketing, and customer experience management, gaining the essential skills to thrive in competitive industries.
This Masters degree is studied full-time on campus over two years, immersing you in a practical learning environment. You will engage with core marketing units, including strategy, communications, and global digital marketing, alongside specialist entrepreneurship subjects like Future-Fit Innovation and Startup Foundry. The curriculum emphasizes real-world application, preparing you to develop innovative solutions and manage complex business challenges. You will graduate with the strategic acumen and entrepreneurial spirit to pursue diverse career paths, from brand management and market research to launching your own high-growth ventures.