The Master of Marketing Specializing in Research at Swinburne University of Technology is designed for ambitious professionals seeking to deepen their expertise in understanding and influencing consumer behaviour. You will explore the critical role of data-driven insights in modern marketing strategy, learning to uncover opportunities and design innovative campaigns. This postgraduate degree equips you with advanced skills in areas such as consumer behaviour, global digital marketing, and customer experience management, preparing you to tackle complex marketing challenges with confidence and strategic acumen.
You will study this Masters Degree full-time on campus over two years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning journey will involve core units in marketing strategy, communications, and research methodology, culminating in a significant Business Research Thesis. This hands-on approach allows you to develop and apply advanced research skills, such as quantitative and qualitative research methods, and social network analysis. You will graduate prepared for impactful roles in market research, brand management, and strategic marketing leadership.