The Master of Marketing Specializing in Social Impact at Swinburne University of Technology is designed for ambitious professionals eager to drive positive change through strategic marketing. In a world increasingly focused on corporate responsibility and sustainable business practices, this postgraduate degree equips you with advanced skills to create impactful campaigns and lead purpose-driven initiatives. You will explore key areas such as Opportunity Discovery, Data Empowered Marketing, and Consumer Behaviour, gaining a comprehensive understanding of how to connect with audiences and foster meaningful engagement. This course is ideal for those seeking to blend marketing expertise with a commitment to social good.
You will study this Master of Marketing full-time on campus over two years, engaging with a curriculum that balances theoretical knowledge with practical application. The program features core units like Marketing Strategy and Planning and Services Marketing and Customer Management, alongside specialized units in Social Impact, including Corporate Responsibility and Accountability and Social Investment and Philanthropy. Through case studies and real-world projects, you will develop your ability to measure impact and plan strategic marketing communications. You will graduate ready to pursue leadership roles in for-purpose organisations, CSR departments, or social innovation ventures, equipped to make a tangible difference.