Embark on your Master of Marketing Specializing in Social Media at Swinburne University of Technology, a postgraduate degree designed to equip you with advanced skills in understanding consumer behaviour and developing impactful marketing strategies. In today's digitally driven landscape, mastering social media engagement, data-empowered marketing, and consumer insights is crucial for professional success. This program is ideal for aspiring marketers and current professionals seeking to deepen their expertise in digital marketing communications and customer experience management, preparing you to lead in a dynamic industry.
This Master of Marketing is studied full-time on campus over two years, offering a comprehensive curriculum that includes core units in marketing strategy, global digital marketing, and consumer behaviour, alongside specialized units in social media branding and analytics. You will engage with real-world cases and practical applications, developing your ability to write for social and mobile media and manage online engagement. You will graduate with a robust understanding of market orientation, segmentation, targeting, and positioning, ready to pursue roles such as Digital Marketer, Brand Manager, or Marketing Communications Specialist.