Master of Science in Advertising and Creativity

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 1 Years
Mode On Campus
Level Postgraduate
Degree Masters Degree
Next Intake TBA

Course Overview

The Master of Science in Advertising and Creativity at Technological University Dublin is your pathway to a dynamic career in the advertising, communications, and related creative industries. This postgraduate degree is designed for ambitious graduates, whether from business or non-business backgrounds, who aspire to master the tools of the trade. You will gain a deep understanding of strategy, creativity, and emerging technologies, preparing you to be highly skilled and work-ready. Graduates from this programme are in high demand, equipped to contribute to leading creative companies both in Ireland and internationally, leveraging diverse work opportunities across various sectors.

You will engage in a stimulating learning experience, studied full-time on campus over one year, with a curriculum that balances mandatory modules like Communications Strategy and Creative Thinking with electives such as Copy and Content or Digital Analytics. The course emphasizes industry connection through corporate visits, industry speakers, and real-life company projects, complemented by an optional work placement. You will develop your professional capabilities through smaller class sizes, ensuring personalised attention and fostering strong student-lecturer communication. Upon graduation, you will possess the practical skills and industry insight necessary for successful roles in the vibrant creative industries.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Master of Science in Advertising and Creativity program equips students with essential skills for the advertising industry. Across two semesters, core modules delve into communications strategy, creative thinking, critical consumption, professional development, and showcase opportunities. Students can further specialize through a range of electives in areas such as consultancy projects, research methods, copywriting, digital analytics, media planning, and user experience design, preparing them for diverse roles in advertising and marketing communications.

1 Semester 1

Communications Strategy, Development and Effectiveness Mandatory
Creative Thinking Mandatory
Critical Consumption Studies Mandatory
Professional Development Mandatory
Showcase Mandatory
Advertising and Creativity Consultancy Project Elective
Business Research Methods Elective
Copy and Content Elective
Creative Portfolio Elective
Digital Analytics Elective
Dissertation Elective
Media Planning Elective
Portfolio Pathway Elective
Sustainability Leadership Elective
User Experience Design Elective

2 Semester 2

Current Issues in Advertising and Marketing Communications Mandatory
Marketing Technology Mandatory
Design Thinking & Remote Collaboration Mandatory
Client Leadership Elective
Art Direction Elective
Copy Writing Elective
Production Elective
Behavioural Economics Elective

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 15,881.00
Total Program Cost Estimated total tuition
USD 15,881.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 349.00 - USD 849.00
Food & Groceries USD 3,930.00 - USD 5,613.00
Transport USD 842.00 - USD 1,965.00
Utilities & Bills USD 1,404.00 - USD 2,105.00
Estimated Total USD 6,176.00 - USD 9,683.00

Living cost estimates are based on Aungier Street Campus.

Outcomes & Employability

What happens after you graduate

86%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Advertising & Media SalesBrokerage & Trading & SecuritiesConsumer Finance & Credit ServicesCorporate Finance & TreasuryCreative Production & Project ManagementJournalism & ReportingPerformance & Growth MarketingPublic Broadcasting & DocumentaryPublic RelationsSocial Media & Community Management

Top Employers Hiring for this course

Bank of Ireland

EY

Sky Group

The Irish Times

Why Study Master of Science in Advertising and Creativity at Technological University Dublin

What makes this program stand out

Top 20 in UK For Computer Science

Exeter's Computer Science department consistently ranks among the top 20 in the UK for both teaching quality and research output.

Fast Offers Quick turnaround

Exeter typically responds to applications within 2-3 weeks, giving you clarity on your options quickly.

Flexible Intakes September start

Primary intake in September with January start available for some pathways through the INTO foundation program.

Accredited Industry recognized

Accredited by BCS, The Chartered Institute for IT, meeting requirements for Chartered IT Professional (CITP) status.

Life at Technological University Dublin in Ireland

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Master of Science in Advertising and Creativity at Technological University Dublin

Can I work while studying?

International students can work up to 20 hours per week during term time and 40 hours during breaks. No separate work permit is needed.

What English language score do I need for this course?

English proficiency can be demonstrated through various tests like IELTS, TOEFL, or Duolingo. For instance, an IELTS overall score of 6.5 is required.

What jobs can I get after studying this course?

Graduates can pursue roles such as advertising specialist, creative director, media planner, brand strategist, and account manager.

What will I actually study in this course?

This program is tailored for graduates aiming for careers in advertising and communications. Key topics include emerging technologies and leadership in the creative industries.

When can I start — what are the intake months?

The Master of Science in Advertising and Creativity has an intake in September. Ensure you apply in advance to secure your spot.
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