Master of Science in Digital and Content Marketing

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 1 Years
Mode On Campus
Level Postgraduate
Degree Masters Degree
Next Intake TBA

Course Overview

The Master of Science in Digital and Content Marketing at Technological University Dublin is designed for ambitious professionals seeking to master the dynamic world of online communication and brand strategy. You will delve into essential areas such as social media marketing, strategic digital marketing, and user experience design, gaining the critical skills needed to navigate complex digital landscapes. This programme is ideal for those aiming to drive impactful marketing campaigns, manage online content effectively, and leverage marketing technology to achieve business objectives. It provides a robust foundation for a successful career in this rapidly evolving field.

You will study this postgraduate degree on campus, full-time over one year, engaging with a comprehensive curriculum that includes business research methods, creative thinking, and omni-channel campaign management. The course features a significant work placement element, offering you invaluable practical experience and the opportunity to build a professional digital portfolio. You will also undertake a dissertation, allowing you to explore a topic of personal interest in depth. Graduates are well-prepared for roles such as marketing manager, digital marketing specialist, and social media manager, equipped to build their own career trajectory.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Master of Science in Digital and Content Marketing program equips students with essential skills for success in the digital landscape. The curriculum covers core areas such as business research methods, copy and content creation, creative thinking, and digital analytics. Students will also delve into strategic digital marketing, social media marketing, user experience design, and marketing technology. The program culminates in a dissertation and includes a digital portfolio and work placement to provide practical experience.

1 Semester 1:

Business Research Methods Mandatory
Copy and Content Mandatory
Creative Thinking Mandatory
Digital Analytics Mandatory
Digital Portfolio Mandatory
Dissertation Mandatory
Social Media Marketing Mandatory
Strategic Digital Marketing Mandatory
User Experience Design Mandatory
Work Placement Mandatory

2 Semester 2:

Dissertation Mandatory
Marketing Technology Mandatory
Regulation and Governance Mandatory
Omni-Channel Campaign Management Mandatory
Strategic Content Creation Mandatory
Digital Portfolio Mandatory

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 15,881.00
Total Program Cost Estimated total tuition
USD 15,881.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 349.00 - USD 849.00
Food & Groceries USD 3,930.00 - USD 5,613.00
Transport USD 842.00 - USD 1,965.00
Utilities & Bills USD 1,404.00 - USD 2,105.00
Estimated Total USD 6,176.00 - USD 9,683.00

Living cost estimates are based on Aungier Street Campus.

Outcomes & Employability

What happens after you graduate

86%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Automation & RoboticsBrand ManagementCorporate Finance & TreasuryCybersecurity & Network SecurityHealth, Safety & Environment (HSE)Healthcare ConsultingIndustry 4.0 & Digital ManufacturingInvestment Management & Asset ManagementSocial Media & Community ManagementTax & Legal Compliance

Top Employers Hiring for this course

Accenture

Bank of Ireland

Dell Technologies

EY

Microsoft

Optum

Sky Group

The Irish Times

Why Study Master of Science in Digital and Content Marketing at Technological University Dublin

What makes this program stand out

Top 20 in UK For Computer Science

Exeter's Computer Science department consistently ranks among the top 20 in the UK for both teaching quality and research output.

Fast Offers Quick turnaround

Exeter typically responds to applications within 2-3 weeks, giving you clarity on your options quickly.

Flexible Intakes September start

Primary intake in September with January start available for some pathways through the INTO foundation program.

Accredited Industry recognized

Accredited by BCS, The Chartered Institute for IT, meeting requirements for Chartered IT Professional (CITP) status.

Life at Technological University Dublin in Ireland

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Master of Science in Digital and Content Marketing at Technological University Dublin

Can I work while studying?

International students can work 20 hours per week during term time and up to 40 hours during breaks. No separate work permit is required.

What English language score do I need for this course?

English test requirements vary by assessment. For example, a minimum overall score of 120 in Duolingo or 80 in TOEFL is needed to meet the program's language criteria.

What jobs can I get after studying this course?

Possible job titles include Digital Marketer, Content Strategist, SEO Specialist, Social Media Manager, and Brand Manager.

What will I actually study in this course?

This program focuses on equipping students with key skills in digital marketing and content creation. Graduates will have a variety of exciting career opportunities in these dynamic fields.

When can I start — what are the intake months?

The Master of Science in Digital and Content Marketing has one intake month in September. Make sure to apply before the deadline for this enrollment period.
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