The Master of Science in Luxury and Brand Management at The American Business School of Paris is designed for ambitious individuals aiming to excel in the dynamic global luxury sector. You will explore the intricate strategies behind successful luxury brands, focusing on areas such as digital transformation, sustainability, and intercultural negotiation. This postgraduate degree equips you with the critical thinking and creative problem-solving skills essential for implementing innovative, customer-centric practices within the high-end market, preparing you for leadership roles in this exclusive industry.
This full-time, on-campus Masters programme is delivered over two years, immersing you in a curriculum that balances theoretical knowledge with practical application. You will engage with core subjects like Branding & Marketing: Breaking the Rules in Luxury, Luxury Merchandising, and Customer Experience Management, alongside practical Business Games. Throughout your studies, you will develop essential project management and market research skills, culminating in a comprehensive understanding of luxury brand development and innovation, readying you for a successful career.