The Master of Science (MSc) in Management (Digital Marketing) at GBSB Malta is designed for ambitious individuals seeking to lead in the dynamic world of digital strategy and business intelligence. You will explore the functional areas of business, from operations management and finance to the core principles of strategic management and analytics. This postgraduate degree equips you to develop truly global marketing strategies, leveraging cutting-edge digital transformation, innovation, and the power of business intelligence in the era of big data and AI. If you are driven to enhance your leadership and analytical capabilities in marketing, this programme offers a robust academic foundation.
This Master of Science degree is studied full-time on campus over one year, immersing you in a curriculum that balances theoretical knowledge with practical application. You will delve into strategic marketing, social media marketing, and web and mobile marketing, culminating in an e-commerce and digital customer loyalty focus. Throughout your studies, you will work alongside faculty and peers on a comprehensive final project, applying your learning to real-world business challenges. You will graduate with advanced skills in digital marketing, business intelligence, and leadership, prepared for diverse career paths in rapidly evolving global markets.