The Master of Science (MSc) Marketing at Dublin Business School is designed for ambitious professionals seeking to excel in the dynamic field of modern marketing. You will delve into contemporary consumer behaviour, sustainable marketing practices, and the strategic intricacies of web marketing management and metrics. This postgraduate degree equips you with the advanced theories and practical skills necessary to navigate and lead in today's digitally-driven marketplace, preparing you for impactful roles within diverse organisations. It is ideal for those aiming to elevate their marketing expertise and career trajectory.
This full-time, on-campus MSc in Marketing is delivered over one year, blending rigorous academic study with practical application. You will explore integrated marketing communications, services marketing, and applied strategic branding, culminating in a substantial dissertation or applied research project. Throughout your studies, you will benefit from small class sizes and a supportive learning environment that fosters a global perspective. Graduates are prepared to pursue a wide array of marketing positions, from junior executive to senior management, both nationally and internationally.