The Master of Strategic Communication at the University of Western Australia is your pathway to becoming an expert in shaping organisational narratives and driving impactful campaigns. In today's interconnected world, mastering public communication, digital media, and cross-cultural engagement is crucial for success across all sectors. This postgraduate degree is designed for ambitious professionals and graduates seeking to advance their careers in media, public relations, marketing, and corporate communications. You will delve into the theories and practices of strategic communications, preparing you to lead and innovate in a dynamic professional landscape.
You will study this Master's degree full-time on campus over two years, engaging with core units in public communication, strategic communications in a digital era, digital media theory, and global media. Through a combination of coursework and elective options, including data storytelling and integrated marketing communications, you will develop practical skills in campaign design and management. The curriculum emphasizes real-world application, potentially including a Work Integrated Learning Internship Program, ensuring you graduate with a robust portfolio and the confidence to excel in diverse communication roles.